Success isn’t found in fame or fortune but in the downtime, in the friendships we make.

Premiered in Bubblegum Club magazine.

BTS 2 BTS 2

We headed to Cape Town, with the aim to create a campaign around the inspiring change makers who could flip the stigma often associated with their beloved city.

From Ant Smyth, a 2x world adaptive surfing champion to Athi, a female footballer and activist playing in the township of Khayelitsha, we used the discussion of ‘what is success? I mean really what is it?’ to showcase these individuals and also capture the true spirit of Cape Town.

BTS 3 BTS 3